Local Citations and NAP Consistency

Local citations are online mentions of your business name, address, and phone number (NAP). Consistent NAP information across various online directories and platforms is vital for local SEO.

• Identify Key Local Citation Sites: Focus on reputable directories relevant to your industry and geographic area (e.g., Yelp, Yellow Pages, Foursquare, industry-specific directories).
• Ensure NAP Consistency: Double-check that your business name, address, and phone number are exactly the same on every citation site as they appear on your GBP listing and website. Even minor inconsistencies can negatively impact your local ranking.
• Build New Citations Gradually: Don’t try to build a large number of citations too quickly, as this can look unnatural. Focus on quality and consistency.
• Clean Up Existing Inconsistent Citations: Identify and correct any inaccurate or inconsistent NAP information on existing citation sites. This can be a time-consuming but crucial task.